Designs on Milan

On reflection of Milan while homeward bound to Australia I can definitely say that Design Week literally transformed the streets of Milan like the city’s Fashion Week never did. Design Week cannot be considered an exhibition in the traditional sense, although the Fieramilano Showgrounds outside the city would have resembled that aspect of commercial enterprise. From my observations, what attracts more than 300,000 visitors to Milan for 6 days in April is the transformation of ordinary spaces and streetscapes into temporary stages/venues for showcasing leading design concepts. These are not simply a few pieces of furniture or bathroom-ware idly positioned to fit a space, but to provide an event experience that reflects the creativity and innovative use of marble or wood or new materials. This concept hails from 1965 when exhibiting companies wanted more flexibility in showcasing their innovations, to the extent that in 1979 one company left their exhibition booth empty but from it promoted a shuttle service to take interested delegates directly to their warehouse for a personalised experience.  This led to the creation of the Fuorisalone that supported dressing up spaces around the city and opening up the design concepts to local Milanese as well as international visitors.

Historic precincts such as the Brera Academy hosted pop-up installations, forecourts of train and metro stations were utilised, cafe walls were rented by artists.  This activity attracted major consumer brands – Nike, Nokia, Prada. This year’s exhibits by Sony with their robot-dog and Samsung were extravagant!  Also for the first time pharmaceutical company Novartis showed in the Tortona design district.

Design Week also included design competitions.  One of my fellow students, Yui Akagi (who is also an accomplished ballroom dancer), helped her architecture colleagues from the University of Tokyo complete an exhibit of an imitation of a famous Japanese tea-house.  Its innovative design whereby the floating floor movement created by an occupant, which in turn affected the frame through tension on wires interlaced through a series of pulleys, was designed to illustrate the intimate relationship between occupant and environment, won the team first prize in their category.

Fuorisalone dates for 2020 are 20-26 April.

 

Mid-way through my 2019 Grand Tour of Milan

Well I’ve reached the half-way mark of my sojourn in Milan. What do I think so far? Its absolutely fabuloso!

Venice Carnivale

While the snow and freezing temperatures took its toll in the first month, the temperatures in Milan have now definitely improved. La primavera is well and truly setting a much warmer scene for the remainder of my stay.

It’s no surprise that I have learned a lot more about Milan since arriving. My Universita Cattolica subject, Reading Milan, is as interesting and revealing as I had hoped it would be. My lecturers have pointed out that reminders of Milan’s Roman and Medieval past are constantly being uncovered. Age-old skeletons have been unearthed as a new underground metro station is being dug alongside the Basilica Sant’Ambrogio to which Universita Cattolica is associated. Even under the Duomo metro station it is possible to see the original base of the Duomo Piazza and realize how much of the existing urban space has been layered and layered upon centuries-old foundations. Even within the Italian Borsa (Stock Exchange building) I was able to see through a glass sub-floor to the remains of Roman foundations during a rare weekend when the building was opened to the public.

Milan’s Duke in the left foreground

I have spent nearly every day since I arrived exploring different parts of the city, using its public transport system, either the metro or trams. Having a bucket-list of reasons to get around the city, such as hanging around Gucci’s compound during Milan Fashion Week show has helped expose me to areas outside the inner-Duomo and tourist precincts.

I was surprised to learn that Milan once resembled Amsterdam with a network of canals to enhance commerce and trade for its merchants until the Fascist government in 1920s decided that the canals were outdated and changed the urban landscape with a road network for modern motor vehicles.

I have been blessed to experience life-long dreams and absorb many beautiful treasures here, such as visiting Venice during Carnivale, attending a performance at Teatro La Scala, observing the goings-on outside 5 fashion houses during Milan Fashion Week, viewing some wonderful art exhibitions of Picasso, Paul Klee and the treasures of the Brera and Gallerie d’Arte Moderna.

I’ve loved seeing the Milanese’s affection for their pets and I have no problem sharing trams, cafes and elevators with dogs of all sizes and breeds, including Great Danes and British Bulldogs!

Dante’s Inferno: Francesca & Paolo

Do I feel like I’m starting to fit in? Well, my local barista now blows me a kiss each morning when he makes me my macchiato, and during a stroll through Sempione Park Marco, an architect from Florence, chatted me up. As it turned out he incorrectly thought the architect of the Galleria Vittorio Emanuele II was also the architect of Arco delle Pace – when in fact one was Guiseppe and the other Luigi!

Just this weekend, I had the sense of taking a magical carpet ride on a visit inside Gucci’s Hub. This is the brand’s marketing complex located in Milan’s outer district in Via Mecenate. In the 1920s the premises were home to the Caproni aeronautical factory. Unfortunately no photos were allowed but the images will remain imprinted on my mind for some time! I will never forget walking into what was obviously an airplane hangar now metamorphosed into a formal banquet space while beyond a lavish and seemingly endless expanse of black draping were a large stage and it is in this compound that all of Gucci’s fashion shows are held. Surrounding a cloistered garden was a modern glass structure that housed showrooms for international buyers and six floors of offices. Again an image imprinted in my mind is walking through huge velvet red doors into a plush red-carpeted showroom complete with mannequins draped with examples from their collection, while handbags of every description were showcased along the walls. Definitely not allowed to touch! Apparently Gucci’s Creative Director, Alessandro Michele selected the vintage and eclectic mix of furniture that grace the buyer spaces and staff lunch area.

Milan’s Navigli canals

So, armed with a new Milano Moda hairdo and having watched Stramilano’s half-marathon from my apartment’s balcony this weekend, I am ready for the next stage of my race around Milano!  May it be a saunter rather than a sprint!

 

Modern Milan

The last five years studying art history has taught me that there is still so much more about art to explore: new artists and art movements that I have not delved into too deeply as yet.

Margherita Sarfatti. Image: courtesy of Museo del Novecento

I will soon begin a journey in which I hope to discover new artists and aesthetics that influenced 20th century Italy. My journey will be centred around the exhibitions, museums and galleries in Milan.  One exhibition I plan to visit soon after arriving is Margherita Sarfatti at Milan’s Museo del Novecento which will run until 24 February 2019.

In viewing this exhibition I hope to discover more about this remarkable woman who was a journalist and art critic, and view some works of influential artists of the Novecento Italiano modern art movement whom Margherita championed during the 1920’s era of Mussolini and fascism.

Exhibition details for Margherita Sarfatti at the Museo del Novecento.
Check out the Museo del Novecento’s collection which includes exhibits by Picasso, Kandinsky, Georges Braque, Umberto Boccioni (including his sculpture Unique Forms of Continuity in Space, 1913).

To come… Margherita Sarfatti – the exhibition review.